When it comes to effective digital campaigning, the best place to start is email. Email allows your organization to directly engage people with your cause for little to no cost. At Richir Outreach, we specialize in increasing the email presence of organizations. Today, we'll explain how.
1. Strong list-building
The most essential part of email campaigning is to have a strong and reliable list. Growing your email list starts with identifying the right people. There are several ways of going about this. You might already have a list of contacts that you've worked with before. Even so, certain services such as Facebook, Twitter, and Google ads can route interested people to your page or petition. Other services, such as EveryAction, use other methods such as voter databases to target certain people.