Salsa is a powerful CRM that integrates donations (among other tools). Below are the guidelines we suggest when creating a new donation page in Salsa for your organization.

• Always provide donation amounts. We recommend starting at $10.
• Always provide at least these two follow-up emails.
• Reply email thanking the donor and acting as a receipt.
  • "Dear ..."
  • donation amount
  • what the donations are used for
  • any relevant tax information
• Individual email notifying organizers of a new donation.
  • donation amount
  • link to donate page
  • link to donation information page
• Redirect to a thank-you page OR fill in the thank-you page text.
  • In either case, you should have "tell a friend" links so donors can share the page with their peers.
• Ensure you fill in a Default Tracking Code that is descriptive of the donation page.

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