Submitted by Autumn on July 16, 2013 - 6:13pm
Salsa is a powerful CRM that integrates donations (among other tools). Below are the guidelines we suggest when creating a new donation page in Salsa for your organization.
- Always provide donation amounts. We recommend starting at $10.
- Always provide at least these two follow-up emails.
- Reply email thanking the donor and acting as a receipt.
- "Dear ..."
- donation amount
- what the donations are used for
- any relevant tax information
- Individual email notifying organizers of a new donation.
- donation amount
- link to donate page
- link to donation information page
- Redirect to a thank-you page OR fill in the thank-you page text.
- In either case, you should have "tell a friend" links so donors can share the page with their peers.
- Ensure you fill in a Default Tracking Code that is descriptive of the donation page.
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