Working with nonprofits, especially small nonprofits, we sometimes encounter resistance to trying new technologies or making existing technology more usable. It is completely understandable from the perspective of these organizations: it can be difficult to visualize the correlation between online presence and growth in terms of either fundraising or supporters. But establishing an online presence doesn't have to be a daunting task. Here are some ways to make it easy and even more useful.
First of all, let's dispel the notion that online technology is not beneficial to nonprofits. According to this article on web usability, a government organization or nonprofit could get a 22,000% return on investment by making their website user-friendly. That number is no joke.
Think about all of the different kinds of people that visit a nonprofit website. Unlike a website geared towards a specific demographic, websites for organizations have to be easy for everyone to use. At Richir Outreach, we always check our work for usability and appearance in all major browsers with different settings for accessibility. That way, no matter who is visiting, they see an attractive and easy-to-use site.
If you are new to Facebook and Twitter, never fear. It might seem difficult to use social media, but with our help you will see how simple it is. These popular and powerful social networking tools are essential for any organization. More than that, however, is how you use them: Richir Outreach can help you add a Twitter feed to your website, so visitors can see your most recent Tweets; we can also add automatic buttons to different types of content, allowing visitors to share articles, photos, pages, and more with their own networks.
Already a Facebook and Twitter master? Excellent! Richir Outreach can help you go beyond social networking basics to networks like FourSquare, Gowalla, Digg, Tumblr, YouTube, Flickr, and more. Depending on your organization's focus, there are dozens of social media sites to explore and to spread your message. Just as with Facebook and Twitter, Richir Outreach can help you make the most of these tools and make sure that you stay on top of trends as they occur.
The Best Part?
These kinds of things don't have to take a lot of time. Increasing your websites usability could be as simple as adding some code, modifying your main menu or adding some navigation. Small changes can be made gradually to ensure that the project stays affordable and on target. Social networking is even easier, with most networks only taking a few minutes to set up. Integrating these tools with your existing technology and providing you with custom training can be done to fit your needs and budget.
We keep up with new technology so you don't have to. Let us know how we can help you and your organization stay on the cutting edge and make the most of your technology investments.