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Your Campaign's Tumblr Page

Submitted by Kady on August 13, 2015 - 10:41am

A Tumblr blog is fairly simple to use, which means you may be able to add a few functions to it to help it serve as a simple campaign page.

Getting Started

If you already have a tumblr account (with an appropriate email address) that you will use for this campaign, skip this step.

You need an email address to create a tumblr. Get an email address appropriate for your campaign. Visit and fill in the email address, a password, a username, and click Sign Up.

A good Domain Name

You probably do not want to call your campaign tumblr "" -- the .tumblr. in the middle is extra typing to no purpose. If you already own an appropriate domain name then skip to the next step to associate it with this tumblr -- but if not, buy one from an appropriate hosting service ( e.g. )

Below, we will call this hosting service your 'registrar' since it is where you have registered your domain name.

This process is documented within Tumblr itself at under their topic 'Using a Custom Domain'.

First, at your Registrar

Return to it and use its DNS menu to create another DNS record. The record you create will be either an A-record or a CNAME-record depending on whether your custom domain-name has two levels or three.

If your domain-name has two levels (e.g. then create an A-record and point it (IP address) to

If your domain-name has three levels (e.g. then create an CNAME-record and point it (IP address) to

Then, at Tumblr

Click the little "person" icon (Account menu) at the top of the Dashboard. Click Edit Appearance at the bottom of this Account menu.

Your display should change to one with a sidebar showing (vertically) Account, Dashboard, Notifications, Apps, BLOGS.

One of the Blogs should have a star by it; this is the primary blog, whose domain-name you are customizing. Click the star.

Your display should change to one displaying (vertically) Username, Website Theme, Replies, etc.

To the right of Username at the top, there should be a pencil. Click the pencil. A new menu with another Username section should appear, with a 'Use a Custom Domain' option underneath.

Enable 'Use a custom domain.' Enter your domain (e.g., or subdomain (e.g.,

Then click 'Test your domain'. Correct any problems if the test finds any, and click “Test your domain” until the test is successful.

Hit 'Save'.

Your Banner Image

The very first image that visitors to your site see as a background will be very important. The general appearance of your site is governed by something Tumblr calls a 'Theme', and while many have been designed and some may be purchased for your use, you will probably want, regardless of your general overall theme, to choose this specific image very carefully. After choosing the image, be sure the appropriate image file has been downloaded to your computer, so you can upload it to Tumblr.

To make Tumblr use this image, you must edit your Theme. Click the little "person" icon (Account menu) at the top of the Dashboard. Click Edit Appearance at the bottom of this Account menu. Then on the second row of the resulting display, click the gray 'Edit Theme' button.

Your display should now include a left sidebar listing (vertically) Title, Description, Header Image, Avatar, etc. Click the Pencil to the right of 'Header Image'. Follow the instructions for uploading the image file you chose above. You may also click a Preview button before clicking Save (if you liked the Preview).

Adding Pages

The page that visitors usually see first is your primary blog page, which will have many posts. You can add other pages, with links to them from your primary page, to help visitors do more than just look at your pictures. The 'Add a Page' button is at the bottom of the left sidebar of the 'Edit Theme' page, which was reached from the Account (person) icon and its bottom 'Edit Appearance' choice.

A Tag Page (events)

As you create posts, you can add 'tags' to them. Once this has happened, you may want to create a page showing only those posts with a certain tag. For example, you might want to create an 'Events' page showing only those posts tagged 'Event'. We will describe this process using those names for our tag and page.

  1. Begin by navigating to the 'Add a Page' button as described above. You should see a box with Show a link to this page on the top line, a URL on the second line and Page Title on the third line.
  2. On the top line, Click Show a link to this page to make sure visitors can see this page.
  3. On the second line, at the end of the URL (which should begin with the name of your blog), add /tagged/event
  4. On the third line, title the page 'Events'.
  5. In the body (which may not be blank), add some text, e.g., 'Upcoming Events'.
  6. In the upper right, click the 'Update Preview' button to verify that an Events link now appears on the main page.
  7. If you like the Preview, click Save.

Instructions for this process can be found inside Tumblr itself at

A Google Analytics Page

If you already have a Google Analytics ID, your Theme may have a section where you can paste it in. If not, obtain one by the process described at , which should provide you with some tracking code, which you should copy into your computer's clipboard.

Then, add a page (from the instructions at the top of this section), and click the rightmost html icon before pasting the code from your clipboard onto the page.

Instructions for this process can be found inside Tumblr itself at

A Donate Page

You will need a PayPal account, of type 'Business'

First, at PayPal

Go to PayPal. If you already have a PayPal account, be sure it is of the 'Business' type. If not, change it to Business or create a Business account.

Go to Merchant Services.

Under Create Buttons, click Donate.

Add your campaign's name. Uncheck (do not check) "Do you need your customer's shipping address?" Click "Create Button" and copy the code that results. There are two blocks of code -- one to embed the button on your site, and one to link text, so you can make a hyperlink instead of using their button. You may need both.

Then, at Tumblr

Be sure you are logged in as yourself at your Tumblr. Repeat the initial steps above for 'Add a Page' -- click the little 'person' (Account icon), then click: Edit Appearance, Edit Theme, and Add a Page (for Page Title, say Donate). Immediately under the title is a row of icons. Click the rightmost one -- "" -- because you will add HTML code to this page. Paste the code from your clipboard to the page. Click Update Preview. Click Save.

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