Thinking about usability: how to get the site you really want (part 2)
Nonprofits need websites. This is something a lot of people (me included) say and really believe. But nonprofits do not need the same kinds of websites as a band, a for-profit business, or a restaurant. We truly believe in making beautiful, professional, modern-looking websites for our clients. But they need to be simple and, above all, easy to use. If you've ever been to a website with a million pop-up adds and some crazy flash and yellow fonts on beige backgrounds, then you know what I'm talking about when I say usability. People should not have to think to use your website. Here are some elements to keep in mind and think about when you look at a mock-up or wire-frame, or even when you talk to your web designer/developer. Even if you are past this point and into the development stage (or even if you already have a finished product), take a look at your site with a critical, soon-to-be-expert eye.