Everyone—including Richir Outreach—loves to talk about how important social media is to nonprofits and political organizations. You can build your base of supporters, spread the word about your mission or issue, even launch fundraising campaigns. That is all well and good, but if you do not know what you are doing, social media can be a huge time-waster. We've been working on our own Twitter best practices for organizations, here's a peek at what we've got:
Consider your target audience; is your key demographic likely to be active on Twitter?
If your answer is "No," that does not mean you should rule out Twitter immediately, aside from communicating with your supporters and raising money, Twitter is a powerful tool for the everyday activities of an organization. You can connect with other nonprofit or political professionals, get advice on just about everything, and learn how to make your organization the best it can be. By using your time and resources wisely, you can get everything you need out of Twitter without wasting any time.