A small coalition of North Carolina families came together to fight against Amendment One, the proposed measure that would define marriage as between one man and one woman in the state’s constitution. With the help of NationBuilder and plain-old kitchen table conversations, about 20 families organized to hold a very successful fundraising event.
They decided to hold a dance party because "Too much of the anti-gay amendment debate has focused on fighting hate instead of celebrating the love bringing these couples and families together. A Valentine’s Day Dance offers the perfect opportunity to celebrate love and commit to working for justice."
The families called it the Love Wins Dance, which resembled a wedding party, complete with a full-sized wedding cake. The evening was broken out into two portions: a “Families” dance for parents, children, and anyone else with a propensity toward an early bed time, and an “Adult” dance that catered to a more late-night crowd. They received 365 RSVPs ahead of time, all of which had tickets that were pre-paid. The families dance sold out before the doors even opened, and the adults dance quickly became filled to capacity with tickets sold at the door.
NationBuilder played an integral role in the success of the event, enabling this group of volunteers to host their website, ticket sales, and contacts all in one place. The site was simple, but contained all of the information and tools they needed to educate the public about the issue and the event. Altogether, they ended up raising over $4,000 for a webhosting cost of under $75.
Richir Outreach is honored to have been able to help make this event a success. We are grateful to NationBuilder for providing a platform that makes organizing so simple and affordable for our clients.