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Get Money Out and NationBuilder

Submitted by Jerimee on October 4, 2011 - 1:55pm

A week ago, MSNBC host Dylan Ratigan sent out a call: Let’s Get Money Out of Politics! Dylan commissioned long-time Washington lobbyist, Jimmy William, to create a constitutional amendment to separate money from political races. The draft reads as follows:

"No person, corporation or business entity of any type, domestic or foreign, shall be allowed to contribute money, directly or indirectly, to any candidate for Federal office or to contribute money on behalf of or opposed to any type of campaign for Federal office. Notwithstanding any other provision of law, campaign contributions to candidates for Federal office shall not constitute speech of any kind as guaranteed by the U.S. Constitution or any amendment to the U.S. Constitution. Congress shall set forth a federal holiday for the purposes of voting for candidates for Federal office."

Dylan is a long-time reformer of our corrupt political system, bringing to light the insidious power of private interests and corporations. While his dream of using the Internet to create a constitutional amendment seems ambitious - not one week after launching the petition website over 90,000 people have signed. With the petition being promoted not just by Dylan on his MSNBC show, but also by thousands of supporters across the country via Twitter, Facebook, and other social media tools, the number is growing every day.

It would be easy to take from this story, that all you need for a successful online campaign is a public feature promoting it. But that isn’t the end of the story. Richir Outreach has been excited to be part of building an “unrelenting, organized wave, advocating a Constitutional amendment to get money out of politics.” When we received the call that we had just a little over 48 hours to complete, we responded swiftly. Building a straightforward site, making it easy for visitors to sign the petition and use every available social network to spread the word about the effort.

One of the best decisions early on was for Get Money Out to choose NationBuilder as their platform. NationBuilder has all of the tools you need for successful online organizing in one package at an affordable price. Since NationBuilder’s start Richir Outreach has recognized its serious potential for building a movement and we’ve worked with a wide range of clients to build custom NationBuilder sites.

One of NationBuilder's strengths is their integration with social media, allowing users to seamlessly share via Twitter, Facebook, Google+, and even SMS. In the case of the Get Money Out campaign every person who signs can immediately tell their networks they’ve signed a petition to fix our broken system of corporate involvement in politics. This integration prevents users from feeling ‘fatigued’ by too many asks, by having the social media piece woven into the overall site – no separate sites to visits or text to write.

Just as important as the social media integration, is the usability factor. Many of NationBuilder’s features work ‘out of the box’ with no customization required. Both creating and administrating the site can be done by most anyone with some time, a small amount of training, and support. If organizations or individuals want to modify the look and feel of their site, development firms such as Richir Outreach can create custom themes suited to your needs.

With Richir Outreach’s help, organizers with little time or web development experience, can amplify their campaigns onto a national stage, and turn their passion into a successful modernized virtual movement.