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Right to Know: GMO

The Right to Know GMO - A Coalition of States is a broad coalition of state leaders, nonprofit organization and organic companies that have a shared goal of winning mandatory labeling of genetically engineered foods in the U.S. They are dedicated to regaining a basic right to know what we're eating and feeding our families.

Richir Outreach’s extensive work with CA Right to Know included the design, coding, and implementation of diverse improvements to the website, including a custom homepage slideshow, a dynamic endorsements display, new layout and design for Campaign HQ page, numerous custom landing pages geared towards specific campaigns, and the eventual overhaul of homepage layout and design. Richir Outreach also oversaw the coordination and migration of the campaign’s website and web content, including a full calendar of events, phone bank page, blog content, news stories and press releases, and other important information.

Working closely with the Finance Team, we handled the export of campaign’s supporter data from the old CRM and import to the new CRM, which included tens of thousands of supporter records and the migration of sensitive financial data to the new platform, along with support and the implementation of a donation solution. Richir Outreach also worked closely with campaign staff to provide consultation and training on a variety of topics, from website optimization, social media best practice, email outreach, to phone banking tools and more.